01Our Brands
Safa
Own Brand
In the market since 1965, Safa has diversified into many categories but is still known and loved for its dairy and tomato paste products, and for its instant drink. Like every brand we own, it rides the group's full value chain: made in our own factories, moved by our own fleet, and sold through our own channels.
01Manufacturing
Made in our factories
Manufactured by the group's own food and consumer goods factories.
02Logistics & Distribution
Moved by our fleet
Stored, cold-chained, and distributed by the group's own logistics companies.
03Retail & E-commerce
Sold through our channels
On shelves through our trade partners and direct to consumers on Areednow.