01The Group

About Hassani Group

Hassani Group is a diversified, privately owned family group spanning 6 verticals, focused on the FMCG market. Founded in 1912 in Dubai, United Arab Emirates, the group operates with offices in 14 countries.

At the group's core is a simple idea: own the value chain. We grow and harvest raw materials on our farms and in our fisheries, process them in our own factories, move them with our own fleet, and sell them through our own online store.

Around that chain we have built deep industrial capability: we design and manufacture our own food machinery and storage tanks, print and produce our own packaging, maintain our own vehicles, and construct our own facilities. What we build for ourselves, we also offer to the market.

Today 43 companies operate across agriculture and fisheries, manufacturing, distribution and logistics, retail and e-commerce, real estate and construction, and hospitality and tourism.

Founded
1912
Employees
6,000+
Group companies
43
Countries
14
Factories
30+
Own brands
20

Our Mission

Nurturing Generations

To bring quality food and everyday essentials from farm and sea to homes across the region, building on more than a century of family stewardship.

Our Values

No one is above the work

From the boardroom to the loading dock, everyone tastes the product, walks the floor, and serves the customer. Seniority earns responsibility, not distance.

Quality without shortcuts

From catch and harvest to factory and shelf, we own our standards at every step.

02From the Archive

The first supermarket in the Emirates

Photographs from the group's archive of Hassani Super Market, opened in 1964 as the first supermarket in the UAE, and of the Heinz agency the group took on the same year.

Black-and-white photograph of H.H. Sheikh Rashid bin Saeed Al Maktoum, in a dark cloak and white headdress, speaking with guests at the opening of Hassani Super Market
1964 · Opening day

H.H. Sheikh Rashid bin Saeed Al Maktoum at the opening of Hassani Super Market.

The first supermarket in the UAE, it brought modern retail to the Emirates.

A cream Volkswagen van lettered 'Sole Agent Hasani Super Market', painted with Heinz soups, mayonnaise and mustard, with a giant Heinz jar and ketchup bottle on its roof
Sole agent. The Hassani Super Market van, painted with Heinz and Smedley's lines and telephone numbers for Dubai, Sharjah, and Abu Dhabi.
Close-up of the van's rooftop: a giant Heinz Banana Dessert jar beside a giant ketchup bottle with an Arabic label
On the roof. A giant Heinz banana dessert jar and a ketchup bottle labelled in Arabic, rolling advertising for the brands the group brought in.
03Our Journey

Milestones along the chain

More than a century of building the chain, link by link, from a family trading house in 1912 to a group spanning farm, factory, fleet, and shelf.

2026
Takamol Khaleeji

Founded by Hassani Group and launching soon in Saudi Arabia: a vertically integrated factory producing packaging material and finished goods under one roof, focused on milk powder, hot sauce, and powdered goods.

04Where We Operate

Our footprint

Headquartered in Dubai, United Arab Emirates, the group operates with offices in 14 countries, and the map grows as we do.

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