The Kellogg’s team broke three World Records today when more than 1,350 people sat down to eat together at a 300-metre-long table – the largest number of people eating cereal in one place and the world’s biggest breakfast table. The event took place the Dubai Marina Mall.
Rachel Fellows, the director of communications and brand public relations at Kellogg’s, said: “It is the most important meal of the day and often the most neglected.”
“We’re passionate about building awareness of breakfast and making it fun, and the record attempt felt like a good way to do both.”
“This was a family event and having breakfast with your family should be part of your daily routine.”